Are you bored of your gaming console, and want to switch to Nintendo Switch? Or have you been eyeing that premium Harrods bag, or the latest collection from Saint Laurent or beauty products from Glossier? One way is to buy these global brands, not available in India, on your next trip abroad, the other is to hand a list to your NRI relatives. If you can’t wait that long, there’s always the option of shopping online from global e-commerce websites that ship internationally. Of course, there’s a cost attached to it, which many Indian shoppers don’t seem to mind paying, given the quality and choice. According to a report published by logistics firm DHL, The 21st century spice trade: A guide to the cross-border e-commerce opportunity , which quotes the Google Consumer Barometer, what drives consumers in less mature e-commerce markets like India to shop cross-border is better quality, broader range and trustworthiness. According to the report, 42% of surveyed Indian respondent...
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